Guides
Operator guides
Practical guides tied to product behavior.
Cold email infrastructureHow to warm a new sending domainSPF, DKIM, and DMARC for outboundHow many mailboxes do you need?Writing a first line that is not creepyHow long should a cold sequence be?When to stop emailing a prospectPlain text vs HTML for cold emailList building without becoming the villainCSV hygiene before importAgency playbook: one workspace per clientFrom ServiceFlow customers to outreach listsGoogle Workspace setup for outboundMicrosoft 365 setup for outboundUsing SMTP without shooting yourselfSend windows by regionA/B tests that do not lieReading bounce codesWhat to do after spam complaintsHandling out-of-office at scaleUnibox workflow for SDRsGuardrails for AI reply draftsOpen tracking ethics in 2026CAN-SPAM for operatorsDedicated sending domain vs corporateBuying sending domains that look realWaiting on DNS without guessingTest sends that actually testPlanning unique-contact quotaEnrolling contacts via APIReporting for agency clientsSeasonality in outboundMultilingual cold emailFrom-name strategySignatures that do not tank text wrappingAsks that get repliesFollow-up angles that are not 'bumping this'Emailing a competitor's customersPost-event follow-up vs coldWhen inbound leads should not enter cold sequencesImporting suppression from the last toolWhat to do with a burned domainIP reputation vs domain reputationLimits of seed testingHow long should a cold email be?P.S. lines that workWhy attachments are usually wrongImages in cold emailWhen to include a calendar linkPricing in the first emailSocial proof without fake logosVideo in cold emailPersonalization at scale without lyingTight ICPs send betterUsing data vendors with RangeLeadsWhy you should drop role accountsCatch-all domainsInternational characters in From namesReply handling SLAsHandoff from inbox to AEWhen counsel says stopSecurity review questions we expectIf a mailbox is compromisedOffboarding and mailbox accessQuarterly outbound auditBe skeptical of public benchmarksFounder-led outboundAE-owned outboundRunning a pod on shared infrastructureAgency client kickoff checklistPausing and resuming campaignsWeekend sendsHoliday calendarsThreading vs new subjects on follow-upsCC and BCC in coldHow to word the unsubscribePutting a physical address in emailKeeping brand voice in a sequencerQA before you hit sendWhat happens after the first booked meetingWhen not to use cold email